Approximately 2½ minutes
Ribbon-Cutting Highlights
A quick look at the ceremony, the new storefront, and the people who helped mark the occasion.
Press & Community News
A New Home for Practical Magic in Downtown Columbus
On July 9, 2026, Ickle Pickle Magic joined the Columbus Area Chamber of Commerce, local business supporters, performers, families, and friends to mark the opening of its downtown Columbus storefront.
July 9, 2026·915 Washington St., Suite B·Columbus, Indiana
Practical magic since 1976.
Highlight reel · ~2½ minutes
The Ribbon Was Cut. The Doors Are Open.
Ickle Pickle Magic marked the opening of its downtown Columbus storefront with an official ribbon-cutting ceremony hosted with the Columbus Area Chamber of Commerce.
The shop gives customers something an online product listing cannot: the opportunity to watch routines demonstrated live, handle the props, ask questions, test product quality, and learn directly from a working magician.
It is a retail shop, but it is also intended to become a gathering place for beginners, families, enthusiasts, dealers, and professional performers.
Celebrating With the Columbus Business Community
The ceremony was held in partnership with the Columbus Area Chamber of Commerce, whose team joined Ickle Pickle Magic, community members, downtown visitors, and local business supporters in recognizing the store's opening.
Thank you to the Columbus Area Chamber of Commerce and everyone who helped welcome Ickle Pickle Magic to its new downtown home.
Watch the Event
See the Ribbon Cutting
Watch the short highlight for a quick look at the ceremony, or settle in for the full event.
Approximately 9 minutes
The Full Ribbon-Cutting Ceremony
Watch the complete ceremony celebrating Ickle Pickle Magic's new downtown Columbus storefront.
“This is not just a store full of tricks. Every routine and magic trick we carry has been tested in front of an audience, and the new downtown shop gives families, enthusiasts, working magicians and dealers a place to experience that practical magic firsthand.”
Adam Schill
Owner, Ickle Pickle Magic · Full-Time Entertainer
More Than a Place to Buy a Trick
See It Performed
Watch practical routines demonstrated by someone who understands how they play in front of a real audience.
Handle the Props
Examine the materials, construction, size, operation, and reset before choosing the right effect.
Ask a Working Performer
Get practical answers about performance, transportation, audience fit, setup, and presentation.
Join the Community
Look for future demonstrations, workshops, gatherings, and events for beginners, families, enthusiasts, and professionals.
Since 1976
Practical Magic With a Fifty-Year History
Founded in 1976, Ickle Pickle Magic is known among performers for practical props, compact routines, and effects built for birthday parties, family events, faith-based shows, and other real-world performances.
Adam Schill acquired the company to preserve its catalog while expanding its presence through the Columbus storefront, online sales, demonstrations, and community programming.
The promise remains straightforward: useful routines, durable props, and practical magic designed to work in front of an audience.
Tricks that work.
Media Resource
Read the Official Press Release
Download the official announcement covering the Ickle Pickle Magic storefront opening and Columbus Area Chamber of Commerce ribbon-cutting ceremony.
Download the Press ReleasePDFCurious About the Store, the Event, or the Magic?
Have a question about the ribbon cutting, the new Columbus shop, or anything else in the world of Ickle Pickle Magic? Send Adam a note.
Contact Adam Schilladam@icklepicklemagic.com
Explore Ickle Pickle Magic
The Full Catalog
Browse routines, workshop notes, and the wider Ickle Pickle Magic world.
Visit the Ickle Pickle Magic Website